Well-played, Nike. Well-played.
I’m not a big television ad fan and I’m even less a Nike fan. But they have a series of commercials on television during the Olympic games that I positively love.
The first one I saw is called “Find Your Greatness. — Jogger”. From Nike we learn this:
This is Nathan. He is 12 years old. He’s from London, Ohio. Greatness is not beyond his reach, nor is it for any of us.
http://www.youtube.com/watch?v=LsXRj89cWa0
Greatness. It’s just something we made up.Somehow we’ve come to believe that greatness is a gift, reserved for a chosen few. For prodigies. For superstars. And the rest of us can only stand by, watching.
You can forget that.
Greatness is not some rare DNA strand. It’s not some precious thing. Greatness is no more unique to us than breathing. We’re all capable of it.
All of us.
The second one is called “Find Your Greatness. — Baseball”. It’s shorter but equally compelling and inspiring.
http://www.youtube.com/watch?v=0vKsEtpKwOA
Some people are told they are born with greatness.Some people tell themselves.
Again, I’m no lover of television commercials or of high-priced athletic shoes. But Nike is delivering an important message in a very effective way.
Kudos.
(You can see other ads in this series HERE.)
