Can’t buy me looo-ooove…
Republicans have had their asses handed to them by the Obama campaign in terms of social media since 2007. We know it. They know it. Everyone knows it.
But Mitt Romney knows how to fix things like that. With money. He buys popularity. Tonight, the night of Romney’s nomination acceptance speech, one of the trending topics is #RomneyRyan2012.
He built bought that.
Here’s what it looks like:
A trending topic on Twitter means that it’s one of top ten most tweeted hashtags (the word with the number sign – # – in front of it) allowing people to easily search for a topic. In other words, Mitt Romney bought a trending hashtag without it having to actually BE one of the top ten most tweeted. Details on trending topics on Twitter HERE.
The Verge was the first to report this:
Hot on the heels of President Obama’s Reddit AMA, The Wall Street Journal has reported that the Romney campaign will leverage a little bit of the internet, too: it has bought a national trending topic on Twitter for Thursday night. The Journal confirmed with the Romney campaign’s digital director Zac Moffatt, and Twitter confirmed to us that this is the first official political campaign to buy a trending topic, which has been possible since December of 2010. Thursday night, the last night of the RNC, is the night that Mitt Romney is scheduled to officially accept the Republican nomination for President in Tampa, Florida.
Of course he did. Of course he bought popularity on Twitter. Just like he and his very, very rich pals are trying to buy the presidency.
Of course he did…
